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Apple is already planning to kill the iPhone X

Apple is already planning to kill the iPhone X

Last week it emerged that Apple has plans to discontinue the current iPhone X model once the company introduces its 2018 iPhone lineup later this fall.

The news comes courtesy of reputed analyst Ming Chi-Kuo, who relays that Apple’s next-gen iPhone lineup will feature two brand new devices with edgeless displays, one a 6.5-inch iPhone with an OLED display and the other a 6.1-inch iPhone with an LCD display. The current 5.8-inch iPhone X, meanwhile, will be discontinued.

Following up on his initial investor note, Kuo released a new report today (via MacRumors) that sheds a bit more light on Apple’s strategy here.

As Kuo details, Apple figures that if the current iPhone X is available at a discount, it would eat into sales of Apple’s brand new devices.
At this point, it remains unclear what Apple’s 2018 iPhone lineup is going to look like.

Presumably, a next-gen version of the current 5.8-inch iPhone X will be released alongside the aforementioned 6.5-inch model, which will likely be positioned as an iPhone X Plus. It also remains unclear what will become of existing iPhone models that still incorporate Touch ID.

Given Apple’s penchant for having different iPhone models at a variety of price points, we have to imagine that the iPhone 7 will stick around as an affordable option for users looking to save some cash or who still aren’t ready to embrace Face ID. Incidentally, there are rumblings that Apple in just a few months will release a revamped version of the iPhone SE.

As a final point of interest, if reports about the current iPhone X being end-of-lifed next year pan out, it would mark the first time in iPhone history that a previous year’s model was not made available at a cheaper price point once next-gen models are released.